Annual anti-bullying ”NO BULL Challenge” set to return in 2013; free programs provided to teachers.

SAN FRANCISCO (PRBuzz.com) October 1, 2012 — The Great American NO BULL Challenge today announced the second annual NO BULL Challenge and Teen Video Awards as the world turns its attention to National Bullying Prevention Month. The 2013 event is set to take place in the summer of 2013 in Los Angeles and returns teen spokespeople: author Zoe Oz, racecar driver Zach Veach and advocates Paige Logan and Nicole Edgington.

“We have found that the level of teen engagement and the promotion of a positive school climate are elevated when lessons come from other teens. Change makers affecting millions, is NO BULL’s lofty goal,” said Shawn Edgington, cyber safety expert, best selling author, and founder of the NO BULL Challenge.

The inaugural No BULL Teen Video Awards where held in July 2012 in San Francisco and included Hollywood celebrities, athletes, and musicians among them, singer/songwriter Sean Kingston and The New Boyz. The event also spawned a spoof on Comedy Central’s Emmy-award winning animated sitcom, South Park. To cap off the night, Robert Austin Barker was awarded first place for his documentary, “The Formula: A High School Thesis.”

“I filmed “The Formula” in response to my own personal battles with bullying. I think it’s important for people to consider that just because they’re in a place of darkness doesn’t mean they can’t bring light to it. The NO BULL Challenge allowed me to help deliver hope to all teens around the world with my film,” commented Austin Robert Barker, the big winner of the evening.

For the 2013 Challenge, teens and preteens are encouraged to enter the competition by creating 2-5 minute videos, or, 30-60 second PSAs, with a message of digital responsibility and/or anti-bullying. Videos may be submitted this December.

To further its anti-bullying message and teach students “digital responsibility,” the NO BULL Challenge and NO BULL Teen Video Awards will provide free educational programs to schools, nationwide. The programs are being administered through the Challenge’s NO BULL Academy.

The lesson plans were created by teens, many of who have been bullied. Among those is 18- year-old filmmaker, Barker. Barker’s winning short film, “The Formula” is being provided to schools, along with a new video message to students by Barker, and a Q & A lesson plan.

Fifteen video-rich classroom presentations have been put together for all students in order to help promote a positive school environment. Each 20-minute presentation includes one of the top 15 nominated films from the 2012 entries. The curriculum promotes digital responsibility and is available at no cost to schools, thanks to talented youth filmmakers and sponsors of the NO BULL Challenge.

About the Great American NO BULL Challenge and NO BULL Teen Video Awards:
The NO BULL Challenge and NO BULL Teen Video Awards promote social responsibility, a positive school climate and social action using the power of music and film. The campaign’s national partners include, National Organization for Youth Safety, iSafe, FCCLA, 4-H, Bully The Movie and The Bully Project, HealthCorps, Project Change, Business Professionals of America, SADD, The California Endowment, among others.

About the Teen Spokespeople:
Zoe Oz–teen blogger and co-author, along with her father, Dr. Mehmet Oz, of “YOU: The Owner’s Manual for Teens.”

Zach Veach–turned to auto racing after being bullied in school. Zach is part of the Andretti Autosport in INDYCAR’s Star Mazda Championship series.

Nicole Edgington–a cyberbullying survivor and inspiration for the NO BULL Challenge.

Paige Logan–4-H Representative at the annual National Bullying Summit in Washington, D.C. Paige talks about her own experience with being cyberbullied.

Scott Hannah and Tyler Gregory, dubbed the NO BULL Guys–they’ve been promoting their anti-bullying message at the National Anti-Bullying Summit in Washington D.C., during school assemblies, online and in media appearances throughout their home state of Ohio.

About Shawn Edgington:
Shawn Edgington is the founder of the Great American NO BULL Challenge and the NO BULL Teen Video Awards. She is the President of the Cyber Safety Academy and the CEO of a national insurance company. A leading cyber safety expert, Shawn is the author of the best selling book, “The Parent’s Guide to Texting, Facebook and Social Media: Understanding the Benefits and Dangers of Parenting in the Digital World.”

Media Contact:
Suzanne Spurgeon
Suzanne@WomenMediaPros.com
323-656-1536

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