For Immediate Release

2013 National Video Contest adds National Education Conference along with Red Carpet Awards Show

2013 National Video Contest adds National Education Conference along with Red Carpet Awards Show

(San Francisco, CA) April 12, 2013 — You might have heard – The Great American NO BULL Challenge has officially launched its 2013 competition, and we want your students video submission!

Exciting news for 2013:
• We added PSA categories! Now, your students can create a 2-5 minute short film or a 30-60 second Public Service Announcement – it’s their choice!
• The theme of the 2013 campaign? It’s all things digital responsibility. Get your students together and get their creative juices flowing!
• We’ve got some exciting new prizes for 2013! In addition to the scholarships, text a tip programs for your school/organization, video cameras, a mentorship with an award winning filmmaker and a trip to Sundance Film Festival, we’ve got hot tickets to the Teen Choice Awards!
• The Teen Video Awards will be held in Los Angeles this year – right after the 2013 NO BULL Challenge Conference!
• We want you and your students to attend NO BULL’s National conference and the TVA’s – so we’ve got ways for you to fundraise your way to L.A.– or come up with unique ways of your own!
• All executive producers who enter the NO BULL Challenge will automatically receive a VIP Invite to attend the awards show!
• Deadline to enter is April 30th – so get started now!

Your school/organization and students can WIN BIG! Take the Challenge – just say NO BULL!

View the 2012 winning videos here! – Take a look – get some ideas and get inspired!

We’ve also developed a free education program called the NO BULL Academy! It’s available for all educators/organization leaders and it’s FREE. Each of the 15 lessons are peer-to-peer, ready-to-use 30-45 minute classroom curriculum that directly relates back to each of the 2012 nominated films! It’s real life-based learning, and can be used to promote a positive school climate.

Save the date! August 10th, 2013 – See YOU in Los Angeles!

About The Great American NO BULL Challenge:
The Great American NO BULL Challenge is a social action organization that offers an amazing opportunity to youth; partners and communities around the world promote digital responsibility.

A global video contest and education program that impact millions of teens by spreading awareness about anti-bullying and digital responsibility in a unique and exciting way. By inspiring youth to have a voice and demonstrate leadership skills through video creation, the campaign truly inspires creative social change at the youth level.

NO BULL is committed to inspiring youth to create powerful films as a platform for dialogue on the most important issues of our time.

For Further Information – , or phone: 925-249-2842

Nation’s largest campaign against cyberbullying is launched; teens are challenged to find solutions to these attacks.  Dr. Mehmet Oz and daughter Zoe lend their voices to The Great American NO BULL Challenge.

SAN FRANCISCO, CA–(October 4, 2011) The Cyber Safety Academy today launches The Great American NO BULL Challenge, the first youth led program empowering students to stop cyberbullying, a problem 50% of teenagers have experienced, sometimes with deadly results.

The Great American NO BULL Challenge offers 25 million middle and high school students the opportunity to write and direct anti-bullying videos in a national competition. The winners will be recognized as celebrities at the star-studded NO BULL Red Carpet Awards in San Francisco in July. Videos should be submitted at: between January 15 – March 15, 2012.

The campaign’s teen spokespeople, who will share their stories and advice to build kids up, are anti-bullying blogger and cyberbullying victim, Nicole Marie Edgington; author Zoe Oz, the daughter of the Emmy Award Winning host of The Dr. Oz Show, Mehmet Oz, M.D.; and race car driver Zach Veach. Expect to hear a lot from them in October, which is National Anti-Bullying Awareness Month. Here’s a preview.

“Inspiring America’s teens to stand up and come together against online bullying is what The Great American NO BULL Challenge is all about,” says Shawn Edgington, the creator of The Great American NO BULL Challenge, who is a cyberbullying prevention expert and the bestselling author of “The Parent’s Guide to Texting, Facebook and Social Media”.

The Great American NO BULL Challenge represents the largest campaign against cyberbullying in America’s history. The campaign’s strategic partners collectively touch nearly every household in America.  Together they reach 134 million individuals, operating from thousands of locations across the country.  Partners include:  i-SAFE, National Organizations for Youth Safety, teenDailyStrength, 4-H, Students Against Destructive Decisions, Business Professionals of America, Project Change, American School Counselor Association, HealthCorps, The Megan Meier Foundation, National Collaboration for Youth and Boys and & Girls Clubs of America.  The campaign is hosted by the Cyber Safety Academy, in association with and Proactive Parenting Network.

Content from the student created videos and footage from the red carpet awards event will be the subject of three powerful PSA’s to  be aired nationally, as well as a 25-minute school assembly program for schools and organizations to assist them with cyber safety education across the country.

About the Cyber Safety Academy: The Cyber Safety Academy presents The Great American NO BULL Challenge, in association with imbee and Proactive Parenting Network as a way to change the national conversation about cyberbullying and save lives. The national campaign was founded by Shawn Edgington, a cyber-safety expert and the President of The Cyber Safety Academy. Shawn is also the CEO of a national insurance firm and the author of the bestselling book, “The Parent’s Guide to Texting, Facebook and Social Media: Understanding the Benefits and Dangers of Parenting in a Digital World”.

Media Inquiries:


Texting Survival Guide says Get With It or Get Deleted

Read Between the Lines Bridges Communication Gap in Hip and Humorous Way

With over three billion active users worldwide, texting tops technology’s heat index as the most widely used data application on the planet. For those not already onboard with texting and tweeting, it’s time to GET WITH IT OR GET DELETED!

Read Between the Lines: A Humorous Guide to Texting with Simplicity and Style (Brown Books Publishing Group) makes bridging the communication gap between friends, family and colleagues easier than ever. This fun and stylish guide covers everything from need-to-know parental information, to corporate texting and tweeting do’s and don’ts, and even tips on using text messaging to enhance relationships.

As a successful CEO, entrepreneur and mother of two teenagers, author Shawn Marie Edgington was inspired to write Read Between the Lines (RBTL) when her own mother asked why her kids don’t respond to emails or voice messages. This led Shawn to think, “How many other families have communication gaps?” Shawn’s goals are to reach out to women of all ages, to educate them on the importance of incorporating texting into their daily lives, and to help close the communication gap that often exists between generations.

This hip, humorous and colorfully illustrated guide shows readers how to keep up with teen texting, tweet on TwitterTM, understand how educators and the hard of hearing use texting, and how to text in emergency situations. With an extensive text lingo dictionary and an easy- to-follow quick-start guide, RBTL takes the mystery out of texting for novices, while offering the latest tips, tricks, and etiquette advice for those who have already mastered the art.

Read Between the Lines: A Humorous Guide to Texting with Simplicity and Style is available online and at bookstores. For more information, visit

Title: Read Between the Lines: A Humorous Guide to Texting with Simplicity and Style Author: Shawn Edgington | Category: REFERENCE / Humor / Gift | ISBN-13: 978-1-934812-53-2 | HC: $16.95

Brown Books Publishing Group • Contact: Cindy Birne or Cathy Williams at 972.381.0009

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