Diary of Read Between the Lines iPhone Application

As of last week, Read Between the Lines two iPhone Applications were completed and submitted to Apple for approval.  Unfortunately, the “WTF?” App was denied, due to the WTF? icon that would be visible in the App Store, visible to everyone.

Apparently, Apple is in the process of “Cleaning up the App store”, and we submitted at the perfect time to be included in their new project.

I minor let down, but I completely understand.  It was one of the first questions I asked after I came up with the idea.  The answer that I received was an overwhelming “Have you seen the smut in the App store?  I’m sure WTF? won’t be a problem”!

It was a problem – so we changed its name to RBTL in order to get approval. The first App – “OMG!” was approved with no problems.

The good news is you’ll be able to find all of the apps if you search “Text Lingo Dictionary” on Tuesday, February 23rd, 2010.

While we wait for Apple to work their magic, it was highly recommended that I hire an “App public relations firm” to have the Application reviewed (By Bloggers who review Apps) before it’s released, and to send press releases out to the right people… so I did.

I know, I bet you had no idea that there are companies that only do PR for Apps, let alone Bloggers who specialize in reviewing Apps that are in pre-release status, then blog about them.  Don’t worry, you’re not alone!  I had NO idea such things existed either – which is one of the reasons I’m documenting the journey.

One things for sure… There’s not a day that goes by that I don’t learn five new things about the business of writing a book.

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